Hi! My name is Dost Karaahmetli. I am an executive and strategist with a history of working in the marketing and advertising industries. I work with companies to create and implement marketing strategies. I help them create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out.
I hold a bachelor’s degree in Political Sciences and come from a strategy background. Forced by the spread of technology and information, the common understanding of 4Ps of marketing shifted to a tragic end. As a firm believer of conventional marketing is long overdue, I’ve set my eyes on data-driven marketing models. For this reason, I found it essential to keep up with the advancements in the field of Data Analytics and prepare myself to meet the demanding standards of today’s and tomorrow’s business world. I plan to implement data science skills into my possible future marketing business venture, where I believe I can develop more tangible and measurable strategies.
This is a blog post arguing about the cruicial role of data science and “R” on marketing.
This is a blog post explaining the advantages of Machine Learning over Econometrics. It argues that, while it appears that Econometric methods are better at forecasting a single series, they aren’t as good at forecasting multiple series, which is likely a more common requirement in the real world.
This is a promotional post listing the benefits of learning and applying “R” for business people.